Launched in 1992 by Jeorge Tripps, Way Huge Electronics quickly created a buzz among southern California guitar players and began to define the boutique effects market. In late 1999 with 15 models, the company closed its doors as Tripps pursued other opportunities to hone his skills as a designer. In 2006, Dunlop welcomed Tripps and Way Huge into the family. Finally, Tripps was able to make Way Huge Electronics the way he had always envisioned, with a dedicated design team and production facility at his fingertips. Since then, Dunlop has helped Way Huge Electronics bring their hot-rodded vintage tones to the mass market at an affordable price.